About Paul Easton
I started my working career in the military and served 20 years. That’s right, I am not a 21 year, native Internet connected, millennial! 

I actually know the sound of dial up! And have grey hair! I started my Journey online with SEO (Search Engine Optimization) and was very proactive. To learn my trade I took every online course I course and I applied it to small niche site believe it or not....Dog clothes!

For me it was all about ranking, I taught myself web design (this was pre shopify/wordpress days) I got the site to the top 10 in Google, then I have to understand marketing and getting people to do things! 

I took massive action learning full out by doing. It was progress, but also a challenging to win with Google and it was the marketing side I really enjoyed I than started working with some small local business owners to help them with their ranking. I really enjoyed this work.

The only downside as being small business owners they didn’t have marketing budgets big enough to be effective, makes really hard when they have a site which was never going to convert to leads, even when I did get it ranking. It’s like the chicken and egg concept, where they need both traffic and conversion and many web designers DO NOT understand this.

Business owners need to know this going in and at least understand the game. Do get a good start, understanding online business .

After this I went looking for larger companies to work with, which I did by working with established digital agency who was working with a large established bricks and mortar company to build out the online presence. 

This include the uploading of 10,000 product descriptions which I managed with a team of 8. 

I was very pleased that in the second month of going live, the site was making 20K in sales from organic and free search engine traffic, due to the correct set up process.

After this project I went on to work at other digital agencies working with the travel industry and with large online ecommerce retail sites, (clients of the agency) has broadened my skills, including paid Adwords and analytics focusing on the bottom line profit of the business was my strength. 

Some of my results include:

• Taking data analysis from Adwords to assist SEO performance which resulted in a 362.61% increase in organic non branded traffic an 1921% growth in qualified leads for an international travel company.
Company grew form a 3 million to 6 million dollar company in 6 months)

• Working with clients which resulted in consistent increase in organic traffic resulting in a 400% increase within nine months and 1921% growth in qualified leads. I thrive on numbers and data, to keep up with the very latest trends.

While I enjoyed working with agencies, I found that you never really never got to follow through. In my roles I would recommend elements and changes that could have a major effect on the business, but frequently they did not follow through. 

I then looked at the areas I had been working and noticed that I had done a lot in the analytics area and ecommerce specifically natural health products. I had always been fit and active, doing 13 years in martial arts and working on what I eat, changing to a Paleo friendly Diet – this let to ecommerce role in a natural health company.

In this role I doubled the online sales over a 12 month period by building up their shopify store.