My background came from a strong moral standing by serving my country in the New Zealand Army
I have been involved with SEO and online marketing since 2002. During that time, I have run a small online retail website, spoken at teaching events with over 300 attendees, presented at the Marketing Association Certificate in Digital Marketing and also provided small business advice.
I have also been involved in the online strategy and implementation of a large scale ecommerce site with over 10,000 products, which included managing a team and execution of the site. As part of the process I also provided analytical reporting and performance measurement at the Agency level for client reporting
More recently I have been hands on in working with small to medium business owners, helping them understand SEO, SEM, Online Marketing Strategy and how to increase digital performance.
My varied background, balance of execution and business experience, helps me understand both the business goals while understanding the technical requirements.